Achieving location success with AI: How Hagenow enables digital growth

A practical example of the successful use of AI, cloud and regional expertise to promote innovation and economic strength.

How Hagenow is driving regional growth with the help of AI technology

Many regions are facing the challenge of making their economic strengths and technological potential more visible in order to enable sustainable growth. The town of Hagenow in Mecklenburg-Western Pomerania is taking an innovative approach: by combining local expertise with modern cloud and AI solutions, it aims to create new access to regional knowledge. The focus is on an AI-based business chatbot that acts as a digital information assistant and provides investors and companies with targeted information.
 

Regional intelligence made visible

Knowledge about a region is usually held by local people - entrepreneurs, craftspeople, urban planners and administrators. However, this knowledge is often scattered across many individuals, documents and data sources. Hagenow is therefore asking itself the question: how can this scattered knowledge be pooled and used efficiently to strategically develop the location?

The answer: a digital chatbot that presents the region's strengths in clear language - developed using AI tools from the Google Cloud. It is programmed to answer specific questions about the economy, innovation and infrastructure - based on structured and unstructured data.
 

An innovation project with exemplary character

Hagenow is acting as a model municipality in the smart city sector and has set up an interdisciplinary team for this purpose. This brings together representatives from business development, science and technology - including the Research Institute for Regional and Knowledge Management GmbH, the Schwerin Chamber of Industry and Commerce, Google Cloud Germany and Google Cloud Premier Partner Go Reply. Together, they are working on making digital innovations usable for the region.

According to Roland Masche, business promoter in Hagenow, the strength of the project lies in the fact that regional development is seen as a joint process - in which technology companies are not just service providers, but active partners in growth.

The chatbot as a “talking region”

At the heart of the project is an intelligent business chatbot that makes it possible to prepare regional knowledge in a user-friendly way. The basis for this is the Vertex AI Search Datastore from Google Cloud. It serves as a central archive for structured data (such as key economic figures) and unstructured information (e.g. from press articles or job advertisements).

But data alone is not enough. To ensure that the chatbot can provide really helpful answers, it was specifically trained with typical questions from business and administration. In close cooperation with local experts, we defined which topics are particularly relevant for users - such as funding opportunities, location factors or technological developments in the region.

 

Intelligent technology for quick answers

The chatbot uses the Gemini API from Google Cloud to answer questions. This enables the AI to understand the context of a query, search through relevant information and generate precise answers including sources. This ensures transparency and promotes trust among users.

Prof. Dr. Peter Vieregge from the Research Institute for Regional and Knowledge Management emphasizes that the combination of secure data management and intelligent AI processing represents a forward-looking infrastructure for municipal development.

 

Thinking far beyond Hagenow

The pilot project shows how even smaller towns and rural regions can use modern technologies to develop innovative strength and increase their economic attractiveness. In the long term, the chatbot should also be accessible to citizens - with information on local offers, tenders or funding programs.

The model from Hagenow thus offers a blueprint for other regions that want to make their strengths digitally visible. It underlines the potential that lies in the meaningful combination of local knowledge and artificial intelligence.

This blog post originally appeared on https://cloud.google.com/blog/de/topics/offentlicher-sektor/die-sprechende-technologie-region-wie-die-stadt-hagenow-mit-ki-tools-von-google-cloud-regionales-wachstum-ermoglicht?hl=de

Act now: Actively shape the future of your region!

Whether you are a local authority, business development agency or innovation network - if you are interested in leveraging regional data potential, developing digital services or increasing the attractiveness of your location with AI solutions, then use the example of Hagenow as inspiration!
 

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